Here are 5 key questions to ask yourself!
In their advertising, most insurance companies emphasize the cost of insurance as the standard in selecting carriers and coverage. The implication, of course, is that the lower the cost, the better the insurance.
We call this the Insurance Commodity Trap℠ It’s a trap because it fails to take the individual’s overall needs into account.
Cost is relative to protection! When loss occurs, your family’s peace of mind is all that really matters!
To help our clients view protection from a broader perspective, we developed The Peace of Mind Conversation℠. Avoiding The Insurance Commodity Trap℠ is based on answering 5 simple questions.
1) Do you update your insurance protection as often as you update your financial portfolio?
Most people pay more attention to their financial portfolio than their insurance portfolio. This can have catastrophic consequences. The solution is “rebalancing” protection on a regular basis.
Rebalancing protection means shifting premium dollars to pay for catastrophic losses by paying a greater percentage of the smaller losses. This same principle also should be practiced when deciding the protection balance desired between assets (home, cars, boats) and income (life insurance, disability income, long term care). It comes down to personal priorities.
The balance of protection people have between large losses and small losses needs to be corrected. The insured’s objective should be to limit their exposure to large, catastrophic losses and take a bigger portion of the small loss, the one they can afford.
It’s better to absorb small losses, for example, than to be vulnerable to catastrophic losses.
2) Does your coverage reflect recent lifestyle changes?
Each year all of us go through many changes; jobs, income, new purchases, renovations of parts of the home and changes to benefit packages at work.
While these changes are happening little attention is given to the impact they have on the overall protection plan in place. Over time gaps or excesses in coverage occur. These lifestyle changes are important to account for in your protection planning. It’s vital that you focus your dollars on areas that count the most for your family.
3) When was the last time you obtained an independent review of your coverage?
Not only does your lifestyle constantly evolve, but the companies that serve you change too. In response to increased competition companies add benefits and make changes to policies. Some changes are added automatically; some have to be requested.
An annual agency review can provide the platform to evaluate recent changes and discuss their impact. Your number one priority should be to continually ensure that you are receiving the maximum value for your protection.
The wiser choice is developing a relationship with an agent that can keep you in the loop, and help you make decisions that best meet your needs.
4) Are you over-paying or under-paying for coverage?
One of the most common mistakes is focusing on cost instead of focusing on protection.
- A small mistake is to pay a little too much over time for appropriate coverage.
- A big mistake is to have the wrong coverage at the time of a loss. This needlessly puts your hard-earned income and assets at risk.
The important thing is to focus on the purpose of the protection—to insulate assets and income from loss.
5) How effectively do your various policies work together?
Do the various types of auto, home, life, health and disability coverage work in concert with one another?
For example, if a person doesn’t have health insurance they can add coverage for injuries as a result of a car accident to the auto policy.
In order to create efficiency all policies should be evaluated to make sure there are no gaps in coverage that may cause problems later.
C O N C L U S I O N
The Haas Agency’s Peace of Mind Conversation℠ is a special, integrated discovery tool that helps you draw a clear picture of your life’s most important assets, so—together—we design a protection plan in which you have confidence.
Through your picture we identify the lowest cost insurance solution that properly covers your assets, lifestyle, business and hobbies. Gaps and excess coverage are easily seen and resolved.
We encourage you to call us and learn more.